Governor Glenn Youngkin announced that Virginia Tourism Corporation (VTC) awarded more than $2.7 million for 259 local and regional tourism marketing programs across the state to help increase visitation and revenue for Virginia’s localities through tourism.
Reston Museum received a $5,000 grant for its walking tour program. Reston Museum partnered with George Mason University and Public Art Reston for this project.
“We are thrilled to receive the Virginia Tourism Corporation grant for a second year! This grant will be instrumental in allowing us to spread the word about our upcoming walking tour program,” said Alexandra Campbell, Executive Director of Reston Museum.
“These grant funds provide an important opportunity for communities across the Commonwealth to accelerate recovery efforts and continue with their best-in-class marketing initiatives to attract new travelers,” said Rita McClenny, president and CEO of Virginia Tourism. “Increased visitation translates directly into revenue generation, underscoring tourism’s important role in stimulating economic growth and expansion.”
The VTC Marketing Leverage Program is designed to increase visitor spending by leveraging limited marketing dollars, stimulating new tourism marketing through partnerships and extending the “Virginia is for Lovers” brand. A minimum of three Virginia entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events and other tourism-related businesses.
About Reston Museum
Reston Museum is a 501(c)(3) nonprofit organization dedicated to preserving Reston’s past, informing the present, and influencing the future of Reston. Reston Museum preserves a collection of archival material and artifacts related to the history of Reston, many of which are exhibited at the Reston Museum. Located at Lake Anne Plaza, Reston Museum is open Tuesday through Saturday. Admission is free. Reston Museum also conducts educational and public programming, exhibitions, and public events including the Lake Anne Cardboard Boat Regatta, the Reston Home Tour, and Founder’s Day. For more information, please visit www.restonmuseum.org.
About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and vacation. Learn more at virginia.org.
